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Search Engine Optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic. Most Google scams regarding SEO promise to give you a high SEO ranking in exchange for a fee or information.
What you can do to determine if the email or phone call is a scam is to take things slow with the caller or when replying to the email.
Scams are designed to portray a sense of urgency, slow it down, and ask questions to better understand the person who’s requesting information from you.
Think about whose calling and what exact information are they looking for.
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