[wr_row width=”boxed” background=”none” solid_color_value=”#FFFFFF” solid_color_color=”#ffffff” gradient_color=”0% #FFFFFF,100% #000000″ gradient_direction=”vertical” repeat=”full” img_repeat=”full” autoplay=”yes” position=”center center” paralax=”no” border_width_value_=”0″ border_style=”solid” border_color=”#000″ div_padding_top=”10″ div_padding_bottom=”10″ div_padding_right=”10″ div_padding_left=”10″ ][wr_column span=”span12″ ][wr_heading el_title=”Menus that sell” tag=”h1″ text_align=”center” heading_margin_top=”5″ heading_margin_bottom=”25″ font=”inherit” enable_underline=”yes” border_bottom_style=”solid” appearing_animation=”0″ disabled_el=”no” ]Menus That Sell[/wr_heading][/wr_column][/wr_row][wr_row width=”boxed” background=”none” solid_color_value=”#FFFFFF” solid_color_color=”#ffffff” gradient_color=”0% #FFFFFF,100% #000000″ gradient_direction=”vertical” repeat=”full” img_repeat=”full” autoplay=”yes” position=”center center” paralax=”no” border_width_value_=”0″ border_style=”solid” border_color=”#000″ div_padding_top=”10″ div_padding_bottom=”10″ div_padding_right=”10″ div_padding_left=”10″ ][wr_column span=”span6″ ][wr_text el_title=”Design” text_margin_top=”0″ text_margin_bottom=”0″ enable_dropcap=”no” appearing_animation=”0″ disabled_el=”no” ]Your menu design and theme goes out without saying should reflect the personality of your restaurant. Pardon the pun but cater to your demographic or audience: families, millennials or more affluent customers, etc. You can keep it fun and light with lots fun type or more family friendly or something minimalistic and more upscale.
Keep it simple.
Its great to have options, but too many options can overwhelm your customers as well as your kitchen. Your menu should be easy to read, consider your lighting in the restaurant. Guests can become frustrated if they cant see. Avoid highlighting or drawing attention to your prices. You want people to choose with their appetites not their wallets.[/wr_text][/wr_column][wr_column span=”span6″ ][wr_image image_file=”https://www.provaluemedia.com/wp-content/uploads/2018/04/mepopmrla.jpg” image_size=”large” link_type=”no_link” image_container_style=”no-styling” image_alignment=”inherit” appearing_animation=”0″ disabled_el=”no” ][/wr_image][/wr_column][/wr_row][wr_row width=”boxed” background=”none” solid_color_value=”#FFFFFF” solid_color_color=”#ffffff” gradient_color=”0% #FFFFFF,100% #000000″ gradient_direction=”vertical” repeat=”full” img_repeat=”full” autoplay=”yes” position=”center center” paralax=”no” border_width_value_=”0″ border_style=”solid” border_color=”#000″ div_padding_top=”10″ div_padding_bottom=”10″ div_padding_right=”10″ div_padding_left=”10″ ][wr_column span=”span12″ ][wr_text el_title=”Photos” text_margin_top=”0″ text_margin_bottom=”0″ enable_dropcap=”no” appearing_animation=”0″ disabled_el=”no” ]Great design sells! But pictures sell a thousand bucks! In my culture, the expression ” con la vista, nace el amor” or ” love at first sight” which holds especially true when it comes to our appetites. Phone shots look good, but a good camera and some good lighting help. You can always use stock photos, but beware your guests often expect what they see and at worst you lose their trust. If it’s in your budget get them done professionally. You can always reuse the photos for any future print or digital advertising.
“Love at first sight”
[/wr_text][/wr_column][/wr_row][wr_row width=”boxed” background=”none” solid_color_value=”#FFFFFF” solid_color_color=”#ffffff” gradient_color=”0% #FFFFFF,100% #000000″ gradient_direction=”vertical” repeat=”full” img_repeat=”full” autoplay=”yes” position=”center center” paralax=”no” border_width_value_=”0″ border_style=”solid” border_color=”#000″ div_padding_top=”10″ div_padding_bottom=”10″ div_padding_right=”10″ div_padding_left=”10″ ][wr_column span=”span12″ ][wr_text el_title=”Seasonal” text_margin_top=”0″ text_margin_bottom=”0″ enable_dropcap=”no” appearing_animation=”0″ disabled_el=”no” ]Change your menus seasonally or every 4-6 months. This keeps your menu fresh an exciting with new and seasonal dishes. It also gives you the opportunity to review your pricing and removing dead or low performing items. If it isn’t selling, it’s costing you money. We have seen it time and time again, where the item we “think” is our best seller is actually hurting your bottom line with the highest food costs. Make the tough call and adjust your prices or remove it all together. If you have a Point of sale ( POS ) check out the most popular items, you might be surprised by what your items are tour winners.[/wr_text][/wr_column][/wr_row][wr_row width=”boxed” background=”none” solid_color_value=”#FFFFFF” solid_color_color=”#ffffff” gradient_color=”0% #FFFFFF,100% #000000″ gradient_direction=”vertical” repeat=”full” img_repeat=”full” autoplay=”yes” position=”center center” paralax=”no” border_width_value_=”0″ border_style=”solid” border_color=”#000″ div_padding_top=”10″ div_padding_bottom=”10″ div_padding_right=”10″ div_padding_left=”10″ ][wr_column span=”span6″ ][wr_text el_title=”Printing” text_margin_top=”0″ text_margin_bottom=”0″ enable_dropcap=”no” appearing_animation=”0″ disabled_el=”no” ]Try printing on thicker or water proof paper. These menus that can withstand the every day wear and tear of customers and your staff. Lamination often give your menus that extra color pop and durability. Cafe sleeves, can be expensive upfront, but save money when you need to change one page, rather than reprinting your whole menu.
Avoid going on the cheap
Keep your costs low by avoiding going on the cheap. A back office inkjet printer can cost you more in the long run, when you factor in misfeeds, paper jams and typos they can end up costing you 2 or 3 times as much, then going to the professionals. Visit a local printer or go online and ask to see some samples.[/wr_text][wr_text el_title=”conclusion” text_margin_top=”0″ text_margin_bottom=”0″ enable_dropcap=”no” appearing_animation=”0″ disabled_el=”no” ]We know all this information, can be overwhelming. We recommend starting with your under performing food items. If you need assistance with picking your winners and designing an awesome menu that sells, call us at 956.723.0224[/wr_text][/wr_column][wr_column span=”span6″ ][wr_image image_file=”https://www.provaluemedia.com/wp-content/uploads/2018/02/IMG_8971-1.jpg” image_size=”full” link_type=”no_link” image_container_style=”no-styling” image_alignment=”inherit” appearing_animation=”0″ disabled_el=”no” ][/wr_image][/wr_column][/wr_row][wr_row width=”boxed” background=”none” solid_color_value=”#FFFFFF” solid_color_color=”#ffffff” gradient_color=”0% #FFFFFF,100% #000000″ gradient_direction=”vertical” repeat=”full” img_repeat=”full” autoplay=”yes” position=”center center” paralax=”no” border_width_value_=”0″ border_style=”solid” border_color=”#000″ div_padding_top=”10″ div_padding_bottom=”10″ div_padding_right=”10″ div_padding_left=”10″ ][wr_column span=”span12″ ][/wr_column][/wr_row]